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Media Key has over 30 years of money-can’t-buy experience working on extensive Public Relations and Publicity campaigns.
It has worked on pretty much every type of campaign.
Because we have built a massive network of media contacts over the years all around Australia, we know how to get excellent results and how to deliver.
When the huge ANZ Bank needed extensively publicity for their involvement with the Intensive Care Appeal, they turned to just one firm to get them media exposure – Media Key.
When Australia Post wanted to put Stamp Collecting Month in major magazines and on key television shows, they turned to just one firm – Media Key.
When Alzheimer’s Australia needed powerful results for a hard-hitting campaign they wanted publicising, they turned to just one firm – Media Key.
When The Salvation Army – one of Australia’s most trusted brands – needed big publicity for the massive Red Shield Appeal nationwide, they turned to Media Key.
When Microsoft and Myer wanted to make waves about the brand new X-Box they were launching, they turned to just one company to generate big results (which we did) … Media Key.
A whole range of Media Key’s campaigns have made the headlines in a huge way and generated headline news on TV, radio, press and other media. Some campaigns have led TV news bulletins.
BELOW ARE JUST SOME OF THE COMMENTS ABOUT MEDIA KEY ….
“The result was wonderful – far more than expected. I was extremely impressed with his professionalism, organisational skills and media connections.” Professor Paul Tacon.
“It was our experience that Media Key often exceeded our best expectations. Their energy and ability is impressive.” Gino Vumbaca, Australian National Council on Drugs.
“I have no hesitation in saying that Ross Woodward and Media Key stand head and shoulders above every other consultant I have worked with. He has great consideration of the needs of the client and the widest range of personal media contacts.” Professor Nick Crofts, Nossal Institute for Global Health.
“I have known Ross for almost a decade. In every instance, Media Key has far exceeded any initial expectations. Sometimes they have generated more than 65 media interviews in less than 48 hours.” David Crosbie, Community Council for Australia.
“Media Key delivered the most impressive outcome. In a 24 hour period I did 10 TV interviews, 20 radio interviews and there was significant coverage in the national press.” Carol Bennett, Consumers Health Forum Australia.
“Media Key was a pleasure to work with. The media schedule generated more media than we could have hoped for.” Samantha Young and Amanda O’Brien, Fisher-Price.
“The PR campaign you conducted for the 35th anniversary of Barbie achieved our tough objective which was to gain maximum TV exposure. The response was staggering.” Louise Georgeson, Ogilvy & Mather.
We have carried out numerous launches that involved high-level politicians including two major media conferences with Prime Ministers.
We have run literally dozens of successful media training programs to show clients how to set the agenda in an interview.
Media Key Principal, Ross Woodward, has a very talented team that is all too aware that relentless follow-up is the key to media placement success.
We are skilled at getting BIG media results.
We are linked to many big names that can get you big media traction.
Media Key has extensive expertise in media crisis & crisis communication.
We have media contacts literally EVERYWHERE. We are deeply skilled in running high level PR campaigns that attract significant media.
Numerous Media Key campaigns have hit the headlines in a huge way – and generated headline news on TV, radio, press and other media. Some campaigns have LED the TV news bulletins.
We’ve run dozens of very successful media training programs to show many clients exactly how to set the agenda in a media interview.
We’ve done numerous launches involving high level politicians – including two massive media conferences with Prime Ministers. Huge media coverage was the result.
Media Key principal Ross Woodward leads a very talented team that knows successful campaigns only happen when there’s relentless follow up. Media Key specialises in this.
And we’ve got thirty years of money can’t buy experience. In short, we will always know what to do and how to make it happen to get you the strong PR results you need.
Because Ross Woodward has worked extensively in the BBC – and the ABC – news angles are well and truly in the DNA of Media Key. We know to find the hooks that will grab the attention of journalists – and our network of media contacts is simply massive.
Your prestigious reputation is everything. Bad publicity can literally damage an organisation’s name in a matter of hours.
Media Key is here to protect your precious reputation in the market place. Our reputation is to always provide savvy insightful counsel – we know EXACTLY how to handle many different types of scenarios.
With a massive 30 years of experience, Media Key knows precisely how to create deal with complex issues … and how to create high impact and effective publicity and PR campaigns that get noticed in a big way.
We literally have extensive media contacts absolutely everywhere – in TV, radio, press, magazines and social media. We know exactly who to go to to place a story and to get you the coverage you need. We know the best ways forward to stop coverage “getting out of hand”,
Media Key has run hundreds of PR campaigns over the years. Many of Australia’s biggest companies have turned to Media Key to engage Media Key to run major PR campaigns. We have delivered in spades.
Media Key has worked with an extensive range of clients in both the not-for-profit and corporate sectors.READ MORE
Ross and his team delivered the most impressive outcome for the Consumers Health Forum. In one 24 hour period I was involved in 10 television interviews and 20 radio interviews as well as receiving significant coverage in the national press. The story maintained momentum over a period of three days and the impact continues to reverberate both in the media and at a national policy level.
What made this unprecedented media coverage even more outstanding was the achievement of a very clear and consistent message. This was partly due to Ross not only having some input into the media release, but also ensuring all media outlets had a positive understanding of the issue.
Ross made a point of using the media opportunities to increase organisational profile and building the brand. Despite being an external consultant, Ross was very focused on using the media to enhance the credibility and relevance of the CHF both in interviews and in support materials.
Once the task and objectives are set, you can expect Ross to be relentless in pushing through the agenda. I highly recommend his services.
I have known Ross as a media consultant for almost a decade across three organisations. I used Ross in my most recent media release as CEO of the Community Council for Australia.
In every instance where I have worked with Ross, Media Key have far exceeded initial expectations of how much media coverage might be obtained. There have been occasions when Ross has been able to generate more than 65 media interviews across a 48 hour period covering key media outlets. Even with the most difficult message and relatively unexciting news, Ross works extremely hard to generate interest and understanding within the media.
Perhaps just as importantly, Ross always ensured that both the message and the organisation giving the message were very clearly communicated.
In summary, I have worked with Ross for over a decade and have found him to be the most determined, focused and committed media person I know.
I have strongly recommended the services of Media Key as a PR firm to at least three other organisations, all of whom have thanked me for the referral.
The most successful program we have ever run in Australia was the Lion King campaign and a major contributor to this success was the publicity campaign implemented by Media Key.
The Lion King was undoubtedly a highly successful publicity program within Australia and not only enhanced box office takings but helped to instigate consumer awareness of the extensive range of Lion King consumer products which ultimately resulted in incremental sales.
Through the assistance of the Media Key team, we gained massive exposure on many of Australia’s top rating television programs and received strong metropolitan radio exposure. There was also enormous newspaper exposure and we obtained major spreads in publications such as the Australian Women’s Weekly.
I have absolutely no hesitation in saying that Ross Woodward and Media Key stand head and shoulders above every other consultant and firm with whom I have worked. He and his group are hugely focused and attentive, with great consideration of the needs of the client, much attention to detail and to getting the understanding of the client’s needs exact and and that is just the starting point, but an absolutely fundamental starting point which he never neglects.
His comprehensive but strategic approach then to relevant media is based on enormous experience and the widest range of personal contacts, and his hallmark, persistence. I think in the long run it is this persistence, built on dedication to getting the groundwork right, which brings the results he has every right to be proud of, and which have helped me in my work so much.
He has also demonstrated to me one more than one occasion his resourcefulness and resilience in handling a PR crisis.He is constantly available, and constantly thinking.
I have no hesitation in recommending Ross and Media Key to anyone seeking assistance with PR firms, public relations or other work with any form of media.
Here you will see many examples of the huge results driven campaigns we have done.
Video about the powerful work of Media Key
Media Key worked on a big campaign to highlight the issue of deafblindness across Australia
Just some of the huge TV coverage generated for an awareness campaign on alcohol related violence
The Salvation Army called on Media Key to generate big results for a major alcohol awareness campaign
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Media Key has worked extensively with a massive list of celebrities on many different campaigns.Using celebrities for public relations helps with TV / radio interviews, print coverage and community service announcements.Read More