Media Key has over 30 years of money-can’t-buy experience working on extensive Public Relations and Publicity campaigns.

It has worked on pretty much every type of campaign.

Because we have built a massive network of media contacts over the years all around Australia, we know how to get excellent results and how to deliver.

When the huge ANZ Bank needed extensively publicity for their involvement with the Intensive Care Appeal, they turned to just one firm to get them media exposure – Media Key.

When Australia Post wanted to put Stamp Collecting Month in major magazines and on key television shows, they turned to just one firm – Media Key.

When Alzheimer’s Australia needed powerful results for a hard-hitting campaign they wanted publicising, they turned to just one firm – Media Key.

When The Salvation Army – one of Australia’s most trusted brands – needed big publicity for the massive Red Shield Appeal nationwide, they turned to Media Key.

When Microsoft and Myer wanted to make waves about the brand new X-Box they were launching, they turned to just one company to generate big results (which we did) … Media Key.

A whole range of Media Key’s campaigns have made the headlines in a huge way and generated headline news on TV, radio, press and other media. Some campaigns have led TV news bulletins.


“The result was wonderful – far more than expected. I was extremely impressed with his professionalism, organisational skills and media connections.” Professor Paul Tacon.

“It was our experience that Media Key often exceeded our best expectations. Their energy and ability is impressive.” Gino Vumbaca, Australian National Council on Drugs.

“I have no hesitation in saying that Ross Woodward and Media Key stand head and shoulders above every other consultant I have worked with. He has great consideration of the needs of the client and the widest range of personal media contacts.” Professor Nick Crofts, Nossal Institute for Global Health.

“I have known Ross for almost a decade. In every instance, Media Key has far exceeded any initial expectations. Sometimes they have generated more than 65 media interviews in less than 48 hours.” David Crosbie, Community Council for Australia.

“Media Key delivered the most impressive outcome. In a 24 hour period I did 10 TV interviews, 20 radio interviews and there was significant coverage in the national press.” Carol Bennett, Consumers Health Forum Australia.

“Media Key was a pleasure to work with. The media schedule generated more media than we could have hoped for.” Samantha Young and Amanda O’Brien, Fisher-Price.

“The PR campaign you conducted for the 35th anniversary of Barbie achieved our tough objective which was to gain maximum TV exposure. The response was staggering.” Louise Georgeson, Ogilvy & Mather.

We have carried out numerous launches that involved high-level politicians including two major media conferences with Prime Ministers.

We have run literally dozens of successful media training programs to show clients how to set the agenda in an interview.

Media Key Principal, Ross Woodward, has a very talented team that is all too aware that relentless follow-up is the key to media placement success.

PR Agencies Melbourne, PR Agency Melbourne, PR Companies Sydney

PR Services

We are skilled at getting BIG media results.

PR Agencies Melbourne, PR Agency Melbourne, PR Companies Sydney

Using Celebrities

We are linked to many big names that can get you big media traction.

PR Agencies Melbourne, PR Agency Melbourne, PR Companies Sydney

Media Crisis

Media Key has extensive expertise in media crisis & crisis communication.

Public Relations Agency Australia – Media Key

We have media contacts literally EVERYWHERE. We are deeply skilled in running high level PR campaigns that attract significant media.

Numerous Media Key campaigns have hit the headlines in a huge way – and generated headline news on TV, radio, press and other media. Some campaigns have LED the TV news bulletins.

We’ve run dozens of very successful media training programs to show many clients exactly how to set the agenda in a media interview.

We’ve done numerous launches involving high level politicians – including two massive media conferences with Prime Ministers. Huge media coverage was the result.

Media Key principal Ross Woodward leads a very talented team that knows successful campaigns only happen when there’s relentless follow up. Media Key specialises in this.

And we’ve got thirty years of money can’t buy experience. In short, we will always know what to do and how to make it happen to get you the strong PR results you need.

Because Ross Woodward has worked extensively in the BBC – and the ABC – news angles are well and truly in the DNA of Media Key. We know to find the hooks that will grab the attention of journalists – and our network of media contacts is simply massive.

Your prestigious reputation is everything. Bad publicity can literally damage an organisation’s name in a matter of hours.

Media Key is here to protect your precious reputation in the market place. Our reputation is to always provide savvy insightful counsel – we know EXACTLY how to handle many different types of scenarios.

With a massive 30 years of experience, Media Key knows precisely how to create deal with complex issues … and how to create high impact and effective publicity and PR campaigns that get noticed in a big way.

We literally have extensive media contacts absolutely everywhere – in TV, radio, press, magazines and social media. We know exactly who to go to to place a story and to get you the coverage you need. We know the best ways forward to stop coverage “getting out of hand”,

Media Key has run hundreds of PR campaigns over the years. Many of Australia’s biggest companies have turned to Media Key to engage Media Key to run major PR campaigns. We have delivered in spades.

Media Key has worked with an extensive range of clients in both the not-for-profit and corporate sectors.

PR firms Australia


Here you will see many examples of the huge results driven campaigns we have done.


Video about the powerful work of Media Key

Media Key worked on a big campaign to highlight the issue of deafblindness across Australia

Just some of the huge TV coverage generated for an awareness campaign on alcohol related violence

The Salvation Army called on Media Key to generate big results for a major alcohol awareness campaign


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Some of the images from powerful campaigns Media Key has
worked on.

Media Key has worked extensively with a massive list of celebrities on many different campaigns.Using celebrities for public relations helps with TV / radio interviews, print coverage and community service announcements.

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