Company principle Ross Woodward has worked in the field since the late 80s and has 20 years of experience at creating PR campaigns and delivering results. Ross is a former ABC and BBC journalist who worked in both radio and television. He also worked with the Herald Sun and The Age prior to his PR career.

He has worked with all major television networks and has appeared on a number of TV programs as a spokesman. He has worked with all radio programs across Australia and many top magazines. He and the team have also worked with most of Australia's suburban newspapers and regional newspapers.

The Media Key core philosophy is to build campaigns that get results and find ways of giving campaigns a high level of media appeal.

Many campaigns often involve celebrities and Media Key has a bank of well known celebrities that it often works with. Media Key has worked with everybody from David Boon, Debbie Flintoff-King, Steve Moneghetti to Jane Flemming, Noni Hazelhurst, Glenn McGrath and Andrew Gaze.

No two campaigns are ever the same.

Media Key never offers blanket solutions. We always create PR campaigns from scratch with a huge focus on listening and understanding the client's needs.

What makes Media Key very different is the huge energy that goes into delivering campaigns. Once a campaign is underway it is all guns blazing to get the results with a huge focus on making the media coverage as big as possible. This has resulted in some clients getting PR campaigns with exposure worth in excess of $4 million. The Media Key philosophy is to leave no stone unturned when it comes to pursuing media opportunities.