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Some of the Key Elements You Need for a Good Media Release

There are many ways of looking at a media release.  The bottom line is it’s a release of information designed to get media interested in your story.

So the first thing you need to do is have an attractive and catchy headline.

Some people will tell you a headline should only be one line.  That’s simply not true.  A headline can be as long as you need it to be – so long as you are summarising the story and giving the reader a clear picture of what the story is about.

At Media Key, we frequently write headlines that may run for three paragraphs or more.  This has never been to the detriment of a PR campaign.  The key is to capture …

Getting ready to talk with media.

Any media interview is obviously an opportunity to get your point across.

 Be aware that interviewers aren’t going to ask you a set list of questions and they are not going to ask you the questions you want.

 The first thing you must do is prepare, prepare and prepare.

 Know what you want to say and how you plan to say it.

 Figure out what tracks you plan to follow.  Decide what points you want to raise.  Be clear about what you want to say.

 It’s a good idea to rehearse your points.  Go over them with a colleague.  Become clear about what you want to say.

 Work out how you will answer the hardest possible …

Handling a PR Crisis

One of the first things some companies do if a crisis hits is the worst thing you can do – HIDE.

The thinking seems to go along the lines that if no comment is made, that will work well as a strategy and stop the story developing.

Truth be told ….

In an era of hi-tech fast moving communication, when a news story can break anywhere on planet earth and be before us in seconds, there’s still one casualty suffering too much in the world of PR.

The weapon of choice….

Stop bagging the media
There’s a real tendency these days to bag the media.
They are too “negative.” They don’t “help.” They just want to “do people over”.

Single most ridiculous thing happening to media

The single most ridiculous thing happening to Australian media right now is also happening across the world.


Stop fluffing about!

We live in a savvy snappy hi-tech world moving faster than a speeding bullet.

Millennials know automatically when they are being snowed.

Perception is Everything

Perception is reality.public relations Australia

When you really really stop and ask ‘is that true?’ you can’t always be certain. Indeed, something that is absolutely true to you may indeed be complete nonsense as far as someone else is concerned.

Nerves Will Get the Better of You

Anybody who is doing a media interview and says they are not nervous is someone you should truly worry about.

Nerves are an essential part of any media interview.

Really … honestly … TRUTH really matters…

Truth be told there’s one key element that needs to be prominent in any PR campaign.australian pr companies

It’s the element that surprises an audience.