Some of the Key Elements You Need for a Good Media Release

There are many ways of looking at a media release.  The bottom line is it’s a release of information designed to get media interested in your story. So the first thing you need to do is have an attractive and catchy headline. Some people will tell you a headline should only be one line.  That’s … Continue reading “Some of the Key Elements You Need for a Good Media Release”

Getting ready to talk with media.

Any media interview is obviously an opportunity to get your point across. Be aware that interviewers aren’t going to ask you a set list of questions and they are not going to ask you the questions you want. The first thing you must do is prepare, prepare and prepare. Know what you want to say … Continue reading “Getting ready to talk with media.”

Handling a PR Crisis

One of the first things some companies do if a crisis hits is the worst thing you can do – HIDE. The thinking seems to go along the lines that if no comment is made, that will work well as a strategy and stop the story developing. Rarely is this the case … media are … Continue reading “Handling a PR Crisis”

Truth be told ….

  In an era of hi-tech fast moving communication, when a news story can break anywhere on planet earth and be before us in  seconds, there’s still one casualty suffering too much in the world of PR. And truth be told, that casualty is critical to any organisation’s reputation. Yep, it’s nothing more complex that … Continue reading “Truth be told ….”

The weapon of choice….

Stop bagging the media. There’s a real tendency these days to bag the media. They are too “negative.”  They don’t “help.”  They just want to “do people over”. The accusations fly thick and fast.  All too often. Here is my experience. MOST people I have encountered in the media – over a 20 plus year … Continue reading “The weapon of choice….”

Single most ridiculous thing happening to media

The single most ridiculous thing happening to Australian media right now is also happening across the world. CUTBACKS. Jobs being chopped as advertising in some parts of the media dwindles … and landscapes change. This then creates uncertainty, insecurity and instability for the hard working people in media… just trying to do their job.   … Continue reading “Single most ridiculous thing happening to media”

Stop fluffing about!

We live in a savvy snappy hi-tech world moving faster than a speeding bullet. Millennials know automatically when they are being snowed. It’s become clear that the public – the very public you address – expect and want to be told the way it is. They don’t expect people to spin a line or outright … Continue reading “Stop fluffing about!”

Perception is Everything

Perception is reality. When you really really stop and ask ‘is that true?’ you can’t always be certain. Indeed, something that is absolutely true to you may indeed be complete nonsense as far as someone else is concerned. One of the things that we find fascinating in the world of PR is perception and how … Continue reading “Perception is Everything”

Nerves Will Get the Better of You

Anybody who is doing a media interview and says they are not nervous is someone you should truly worry about. Nerves are an essential part of any media interview. All opportunities to do live or pre-recorded media interviews are an opportunity for you to get your messages across and explain your organisation’s perspective. If you go to … Continue reading “Nerves Will Get the Better of You”

Passion is no ordinary word

How’s your dial tone? Indeed. How is your dial tone? I am old enough to remember phones where you put your finger in to dial the number. Fax machines. The birth of the webby thing. I do not remember Gondwanaland. Communicators come in all kinds of shapes and sizes –  and all kinds of tones. WHO are … Continue reading “Passion is no ordinary word”