Ross and his team delivered the most impressive outcome for the Consumers Health Forum. In one 24 hour period I was involved in 10 television interviews and 20 radio interviews as well as receiving significant coverage in the national press. The story maintained momentum over a period of three days and the impact continues to reverberate both in the media and at a national policy level.
What made this unprecedented media coverage even more outstanding was the achievement of a very clear and consistent message. This was partly due to Ross not only having some input into the media release, but also ensuring all media outlets had a positive understanding of the issue.
Ross made a point of using the media opportunities to increase organisational profile and building the brand. Despite being an external consultant, Ross was very focused on using the media to enhance the credibility and relevance of the CHF both in interviews and in support materials.
Once the task and objectives are set, you can expect Ross to be relentless in pushing through the agenda. I highly recommend his services.