The most successful program we have ever run in Australia was the Lion King campaign and a major contributor to this success was the publicity campaign implemented by Media Key.

The Lion King was undoubtedly a highly successful publicity program within Australia and not only enhanced box office takings but helped to instigate consumer awareness of the extensive range of Lion King consumer products which ultimately resulted in incremental sales.

Through the assistance of the Media Key team, we gained massive exposure on many of Australia’s top rating television programs and received strong metropolitan radio exposure. There was also enormous newspaper exposure and we obtained major spreads in publications such as the Australian Women’s Weekly.