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Loud & Clear
Projects
Worked On
Many different PR projects for Myer including:
The launch of the Myer Sydney City Store
Media Key was the main PR firm working on the project
The launch of Microsoft’s Xbox in Sydney & Melbourne
The launch of Nintendo Gamecube
The launch of Sony Playstation 2
A campaign for Melbourne Fashion Week
A campaign to promote the Princess Diana Tribute CD
Numerous campaigns for the Myer Christmas Windows
Numerous Public Relations campaigns for “The Spirit of Christmas” Charity CD
A PR campaign for the Myer Stocktake Sale
A campaign for the visit of supermodel Kylie Bax.
Numerous projects for Kraft Foods including launches and extensive PR campaigns for the following:
The Happy Little Vegemite Foundation
The Happy Little Vegemites Awards
Snackabouts
Publicity for Kraft Kitchens
Kraft Light Peanut Spread
Kraft Cheese Spread
Kraft Cheese Snacks
Toblerone
ETA Oven Roasted Peanut Butter
Many different publicity campaigns for “Life. Be in it” including:
The Good Sport, Safe Sport campaign
The Healthy Mind, Healthy Body campaign
A variety of PR campaigns for Irwin Pacific Toys including:
The launch of “Cranium” in Australia
A campaign to promote Dragonball Z
A campaign to promote IR-V
Numerous publicity campaigns for Contemporary Collectables including:
Extensive Public Relation campaigns for Moorcroft Pottery including numerous visits from expert painters from the UK based company
Tour promotion for Hummel including visits by painters Thomas Gunther and Antje Kuchler
A number of major news announcements for The National Institute of Economic and Industry Research including:
Breaking the Asian economic crisis story
Book launch – Peter Brain’s book “Beyond Meltdown”
An extensive campaign to promote “SpendInfo” which tracks spending habits
Numerous campaigns for Mattel including:
The 35th anniversary of Barbie
Major Australia wide PR tour for visiting Barbie experts
A campaign to promote Spear’s board games
A campaign to promote Aviva sports products
Media Key has worked on many other projects for organisations including campaigns for:
King Island Dairy – a campaign for their centenary of dairying
Timboon Farmhouse Cheese – a campaign for the product range
Australia Post – numerous PR campaigns for Stamp Collecting Month
Australia Post – many campaigns for different launches of new stamps
Bostik – publicity campaigns for different products
Camp Quality – a major public relations campaign for “Lend A Hand Week” and Camp Quality
Emergency Management Australia – a “Disaster Aware” campaign
Fisher-Price – a campaign for the Australian visit of USA child expert Kathleen Alfano
Hesta Superannuation – a campaign for Hesta Eco Pool
The Starlight Children’s Foundation – campaigns for Star Day
Vantage Systems – Promotion of Mark Buckley and Vantage’s technical products