Thank you to the whole team at Media Key for the work you did on the launch of the National Alliance Against Alcohol Related Violence.
Without doubt the work Media Key did in the lead up to, at and since the launch was first class. Your attention to detail, your grasp of the issues, your ideas and your responsiveness was exceptional. Coupled with the delivery on the day of the launch, these qualities ensured the biggest one day media hit the Alcohol Education and Rehabilitation Foundation has achieved in nearly 7 years of advocating for a reduction in the harms created by alcohol misuse.
Government are now listening and responding to our demands. We could not have asked for a better result. Sincere thanks for the fantastic work – a credit to Media Key’s professionalism.
We worked with Media Key on a campaign to highlight the damage being done to Australia’s rock art and the reasons why we need to protect it. Ross and his excellent team at Media Key approached me after hearing about this and soon convinced me they had the necessary skills and resources to achieve my goal. On 31 May we launched our campaign in Sydney with a full day of interviews and help from celebrity Jack Thompson.
Media Key choreographed the whole event, a very complex task, but it went off without a hitch as Ross was by our side juggling several phones, camera crews, enthusiastic journalists and several other things with the ease of a seasoned performer. I was extremely impressed with his professionalism, organisational skills and media connections, all of which contributed to a very long day running smoothly.
He has an incredible ability in this regard, able to draw out all the necessary information, key messages clients wish to convey and other important things from clients even when they are not really sure of these things themselves.
With his highly dedicated and hard-working staff he then helped organise a website, a low cost television advertisement, a superb media release, celebrity involvement, footage for television to be used on the day of the campaign and, of course, a wide range and lengthy set of interviews with the media. The result was absolutely wonderful and far more than expected.
I highly recommend Ross Woodward and Media Key to anyone needing assistance with any form of media campaign. The team at Media Key get outstanding results. You will not be disappointed!
Media Key has been an integral part of many successful campaigns and media initiatives conducted by the Australian National Council on Drugs.
Media Key has provided a level of expertise, dedication and professionalism that has been welcomed by all members of the ANCD over the many years of our work together.
It has been our experience for Media Key to quite often exceed our best expectations in terms of media coverage and taking on board the messages that the ANCD hoped to have conveyed via the media for our work.
We continue to work closely with Media Key on many and varied initiatives and continue to be impressed by their energy and ability.
I have absolutely no hesitation in saying that Ross Woodward and Media Key stand head and shoulders above every other consultant and firm with whom I have worked. He and his group are hugely focused and attentive, with great consideration of the needs of the client, much attention to detail and to getting the understanding of the client’s needs exact and and that is just the starting point, but an absolutely fundamental starting point which he never neglects.
His comprehensive but strategic approach then to relevant media is based on enormous experience and the widest range of personal contacts, and his hallmark, persistence. I think in the long run it is this persistence, built on dedication to getting the groundwork right, which brings the results he has every right to be proud of, and which have helped me in my work so much.
He has also demonstrated to me one more than one occasion his resourcefulness and resilience in handling a PR crisis.He is constantly available, and constantly thinking.
I have no hesitation in recommending Ross and Media Key to anyone seeking assistance with PR firms, public relations or other work with any form of media.
I have known Ross as a media consultant for almost a decade across three organisations. I used Ross in my most recent media release (June 2011) as CEO of the Community Council for Australia.
In every instance where I have worked with Ross, Media Key have far exceeded initial expectations of how much media coverage might be obtained. There have been occasions when Ross has been able to generate more than 65 media interviews across a 48 hour period covering key media outlets. Even with the most difficult message and relatively unexciting news, Ross works extremely hard to generate interest and understanding within the media.
Perhaps just as importantly, Ross always ensured that both the message and the organisation giving the message were very clearly communicated.
In summary, I have worked with Ross for over a decade and have found him to be the most determined, focused and committed media person I know.
I have strongly recommended the services of Media Key as a PR firm to at least three other organisations, all of whom have thanked me for the referral.
Ross and his team delivered the most impressive outcome for the Consumers Health Forum. In one 24 hour period I was involved in 10 television interviews and 20 radio interviews as well as receiving significant coverage in the national press. The story maintained momentum over a period of three days and the impact continues to reverberate both in the media and at a national policy level.
What made this unprecedented media coverage even more outstanding was the achievement of a very clear and consistent message. This was partly due to Ross not only having some input into the media release, but also ensuring all media outlets had a positive understanding of the issue.
Ross made a point of using the media opportunities to increase organisational profile and building the brand. Despite being an external consultant, Ross was very focused on using the media to enhance the credibility and relevance of the CHF both in interviews and in support materials.
Once the task and objectives are set, you can expect Ross to be relentless in pushing through the agenda. I highly recommend his services.
I have known Ross Woodward CEO of Media Key for the last 20 years and regard Media Key as a highly efficient promotional organization with an innovative team who achieve outstanding results each time they undertake a project.
While I was CEO of Landcare Australia Ltd (1989-2009) Media Key played a major role taking the national awareness (city and rural) of both the companies name and logo to 85% (Roy Morgan Research).
Media Key’s staff have a unique ability to secure significant editorial space in newspapers across the nation by using press releases that capture journalistic attention and persistent follow up.
In promoting awareness of deafblindness in Australia we requested Ross Woodward of Media Key to assist us with media communications specifically during Deafblind Awareness Week held annually in June/July.
Through the connections that Media Key has we have been able to get our message across all states of Australia via print media to radio and television audiences. Media Key has assisted us in all phases of the communications including photographic shoots and media briefs as well as given us exposure on ABC, 7:30 Report, Channel 7, Sky News and Channel 10, The Circle, not to mention introductions to media personalities over the past few years.
It is with pleasure that we recommend Ross Woodward and Media Key to other organisations.
Together we have re-launched Santa, opened stores, handled supermodels, CDs and new business, enhanced sponsorships and stocktakes.
Ross, you and Christine have been a tower of strength to me in my management of issues, people and general day to day media. I wanted to take the time to put on paper my thanks to both of you for your publicity professionalism.
Never in my career have I met and enjoyed working with two such amazingly talented professionals who never say die, never say no and – in a nutshell never let me down!
The most successful program we have ever run in Australia was the Lion King campaign and a major contributor to this success was the publicity campaign implemented by Media Key.
The Lion King was undoubtedly a highly successful publicity program within Australia and not only enhanced box office takings but helped to instigate consumer awareness of the extensive range of Lion King consumer products which ultimately resulted in incremental sales.
Through the assistance of the Media Key team, we gained massive exposure on many of Australia’s top rating television programs and received strong metropolitan radio exposure. There was also enormous newspaper exposure and we obtained major spreads in publications such as the Australian Women’s Weekly.