Ross and his team delivered the most impressive outcome for the Consumers Health Forum. In one 24 hour period I was involved in 10 television interviews and 20 radio interviews as well as receiving significant coverage in the national press. The story maintained momentum over a period of three days and the impact continues to reverberate both in the media and at a national policy level.
What made this unprecedented media coverage even more outstanding was the achievement of a very clear and consistent message. This was partly due to Ross not only having some input into the media release, but also ensuring all media outlets had a positive understanding of the issue.
Ross made a point of using the media opportunities to increase organisational profile and building the brand. Despite being an external consultant, Ross was very focused on using the media to enhance the credibility and relevance of the CHF both in interviews and in support materials.
Once the task and objectives are set, you can expect Ross to be relentless in pushing through the agenda. I highly recommend his services.
I have known Ross as a media consultant for almost a decade across three organisations. I used Ross in my most recent media release as CEO of the Community Council for Australia.
In every instance where I have worked with Ross, Media Key have far exceeded initial expectations of how much media coverage might be obtained. There have been occasions when Ross has been able to generate more than 65 media interviews across a 48 hour period covering key media outlets. Even with the most difficult message and relatively unexciting news, Ross works extremely hard to generate interest and understanding within the media.
Perhaps just as importantly, Ross always ensured that both the message and the organisation giving the message were very clearly communicated.
In summary, I have worked with Ross for over a decade and have found him to be the most determined, focused and committed media person I know.
I have strongly recommended the services of Media Key as a PR firm to at least three other organisations, all of whom have thanked me for the referral.
The most successful program we have ever run in Australia was the Lion King campaign and a major contributor to this success was the publicity campaign implemented by Media Key.
The Lion King was undoubtedly a highly successful publicity program within Australia and not only enhanced box office takings but helped to instigate consumer awareness of the extensive range of Lion King consumer products which ultimately resulted in incremental sales.
Through the assistance of the Media Key team, we gained massive exposure on many of Australia’s top rating television programs and received strong metropolitan radio exposure. There was also enormous newspaper exposure and we obtained major spreads in publications such as the Australian Women’s Weekly.
I have absolutely no hesitation in saying that Ross Woodward and Media Key stand head and shoulders above every other consultant and firm with whom I have worked. He and his group are hugely focused and attentive, with great consideration of the needs of the client, much attention to detail and to getting the understanding of the client’s needs exact and and that is just the starting point, but an absolutely fundamental starting point which he never neglects.
His comprehensive but strategic approach then to relevant media is based on enormous experience and the widest range of personal contacts, and his hallmark, persistence. I think in the long run it is this persistence, built on dedication to getting the groundwork right, which brings the results he has every right to be proud of, and which have helped me in my work so much.
He has also demonstrated to me one more than one occasion his resourcefulness and resilience in handling a PR crisis.He is constantly available, and constantly thinking.
I have no hesitation in recommending Ross and Media Key to anyone seeking assistance with PR firms, public relations or other work with any form of media.
In promoting awareness of deafblindness in Australia we requested Ross Woodward of Media Key to assist us with media communications specifically during Deafblind Awareness Week held annually in June/July.
Through the connections that Media Key has we have been able to get our message across all states of Australia via print media to radio and television audiences. Media Key has assisted us in all phases of the communications including photographic shoots and media briefs as well as given us exposure on ABC, 7:30 Report, Channel 7, Sky News and Channel 10, The Circle, not to mention introductions to media personalities over the past few years.
It is with pleasure that we recommend Ross Woodward and Media Key to other organisations.