Media Key created a powerful and emotional campaign to urge Aussies everywhere to protect our precious rivers.

As part of the initiative we created a major competition which resulted in a high level of entries asking people to photograph their favourite local rivers. The news aspect of the campaign highlighted that 31% of Australia’s rivers have now been damaged in some way.

Media Key sourced numerous celebrities to back and support the campaign.

Sky TV News did an interview nationally about the campaign.

80 radio interviews included:

  •   2SM, Sydney
  •   2UE, Sydney
  •   2WS, Sydney
  •   Mix 106.5 Sydney
  •   2DAY F, Sydney
  •   Triple M, Sydney
  •   2CC, Canberra
  •   1053 2CA, Canberra
  •   ABC Canberra
  •   6PR, Perth
  •   6IX, Perth
  •   96 FM, Perth
  •   92.9, Perth
  •   94.5 FM, Perth
  •   4BC, Brisbane
  •   4BH, Brisbane
  •   ABC Brisbane
  •   ABC Radio Brisbane
  •   ABC Radio Hobart
  •   ABC Radio Darwin
  •   ABC Radio Ballarat
  •   4VL & Hot Country, Charleville
  •   ACE Radio, Albury
  •   2GF, Grafton
  •   ABC North Queensland, Townsville
  •   2TM, Tamworth
  •   3SR, Shepparton
  •   ABC Renmark
  •   ABC Sunshine Coast
  •   Star FM, Mt. Gambier
A number of celebrities put their name behind the campaign including author Di Morrissey, Olympic swimmer Duncan Armstrong, comedian Wil Anderson, singer/songwriter Ami Williamson, marathon swimmer Tammy van Wisse and comedian Mark Mitchell.

Many politicians put their name behind the campaign as a result of Media Key writing to them and persuading them to support the cause.