This campaign was designed to promote this major water safety initiative and raise awareness about the dangers water presents.
Highlights of the PR campaign we ran included:
- Media exposure was valued at $1.6 million
- 9 television interviews
- Nicky Buckley helped promote anti-drowning messages
- A national TV promotion ran several community service announcements promoting “Wet ‘n’ Wise”
- Woman’s Day ran a series of “Wet ‘n’ Wise” water safety columns in four separate magazines
- 51 photo shoots with newspapers took place for ANZ managers to participate in
12 capital city radio interviews took place