This campaign was designed to promote this major water safety initiative and raise awareness about the dangers water presents.

Highlights of the PR campaign we ran included:

  • Media exposure was valued at $1.6 million
  • 9 television interviews
  • Nicky Buckley helped promote anti-drowning messages
  • A national TV promotion ran several community service announcements promoting “Wet ‘n’ Wise”
  • Woman’s Day ran a series of “Wet ‘n’ Wise” water safety columns in four separate magazines
  • 51 photo shoots with newspapers took place for ANZ managers to participate in
    12 capital city radio interviews took place