Working with Myer and Microsoft, Media Key was responsible for helping launch Xbox into the market.

Our role included advising on creating high impact TV coverage and creating events in Sydney and Melbourne that resulted in TV coverage that was on air for nearly 24 hours and huge crowds lining up outside Myer stores.

Highlights included:

  • Over $1.5 million worth of media exposure through TV coverage and other promotions
  • Over 90 separate media promotions
  • TV pieces on Sunrise, Channel Seven News, Channel Ten News and many other programs.
  • TV news coverage on all major commercial networks and regional networks.
  • Over 8 major capital city radio promotions including MIX Melbourne and MIX Sydney as well as Austereo
  • TV news coverage nationally for the Xbox launch for nearly 24 hours on all major commercial TV channels