This project promoted the “Jobs Train” that travelled across Australia to assist unemployed people.

PR highlights included:

  • Media exposure was valued at $1.8 million
  • Coverage on The Today Show
  • Coverage on Channel Seven’s Sunrise
  • Coverage on National Nine News
  • Coverage on ABC TV News
  • 26 separate television pieces were generated
    for the campaign
  • There were 83 newspaper pieces
  • There were 94 radio news interviews
  • There were 23 feature radio interviews