This massive PR campaign was simply designed to dominate media exposure for The Salvation Army’s huge annual fundraiser. The model Media Key has created provides multi-layers of media exposure and phenomenal value.
The coverage generated was independently analysed by MediaScape (Australia’s biggest independent media valuation service) as worth $15.6 million. The television coverage alone was worth $12.7 million.
Highlights included:
50 television interviews and news pieces about the launch of the Red Shield Appeal took place.
For Royal Life Saving, Media Key created a large scale PR campaign to highlight that 1 in 5 Australian kids leaving primary school has virtually no swimming skills.
The hard hitting campaign included large scale TV pieces, huge print exposure and many radio interviews plus social media activity and a call to action for members of the public to sign a petition demanding change. Over 13,000 people signed as a result of our work.
Media Key generated over $7 million worth media coverage for the campaign.
This extensive PR campaign raised the profile of deafblindness in Australia. Media Key highlighted that there will be over a million deafblind Australians by 2050 and a huge crisis on deafblindness is looming for Australia with hidden costs of at least $10 billion.
3 national television pieces were in place including ABC News Breakfast, Channel Ten’s Breakfast and Channel Ten’s The Circle.
Media Key generated over $7 million worth media coverage for the campaign.
The national Alcohol Awareness campaign creates more debate in the community about alcohol, how it is used and the impact it can cause. Over $3.5 million worth of media was generated through pure PR activity.
Our significant campaign has a strong news base.
The research released revealed 4.2 million people say they know families where they think children are not being properly cared for because of someone’s alcohol abuse and 2.9 million people say they know families where they think that children may be unsafe because of someone’s alcohol abuse.
Major Report on indigenous prisoners and the need for them to be diverted into treatment
Media Key was engaged to raise awareness about the need for non-violent indigenous offenders to be diverted into treatment because data shows that $111,000 can be saved per year per offender by diverting non-violent Indigenous offenders into treatment instead of prison.
Significant exposure has created more debate about the topic.