Media Key created an extensive campaign to highlight that at least 100,000 people with mental health issues are now missing out on essential mental health services and less than 50% of people with mental health illness are accessing services.
The campaign also pointed out that it is now estimated the productivity losses linked to joblessness amongst people with a mental illness has now reached at least $10 billion annually and people with serious mental illness have now become some of the most economically and socially marginalised people in society.
Television pieces included:
- ABC News Breakfast
- Channel Ten’s Morning News Bulletin
- Sky News
- WIN TV Canberra
- Southern Cross TV in Hobart
- WIN TV news Hobart
- Channel 9 Darwin.
A number of capital city papers did stories including the Canberra Times and Northern Territory News
Over 75 radio interviews took place including:
- ABC Radio’s National Breakfast program with Fran Kelly
- ABC’s The World Today
- ABC Sydney
- ABC Canberra
- ABC Hobart
- ABC Brisbane
- 2UE, Sydney
- 5AA, Adelaide
- 6PR Perth
- River 949, Brisbane
- ABC Sydney
- 2Day FM, Sydney
- Triple M, Sydney
- 2SM, Sydney
- 2GB, Sydney
- 2CH, Sydney
- 2UE, Sydney
- 2WS, Sydney
- Mix 106.5, Sydney
- SBS, Sydney
- 2CC, Canberra
- 2CA, Canberra
- Fox FM, Melbourne
- Triple M, Melbourne
- 3AW, Melbourne
- SEN, Melbourne
- 3MP, Melbourne
- Magic FM, Melbourne
- 4BC, Brisbane
- 4BH, Brisbane
- 4KQ, Brisbane
- 97.4 FM, Brisbane
- ABC Perth
- 6PR, Perth
- 96 FM, Perth