Media Key created an extensive campaign to highlight that at least 100,000 people with mental health issues are now missing out on essential mental health services and less than 50% of people with mental health illness are accessing services.

The campaign also pointed out that it is now estimated the productivity losses linked to joblessness amongst people with a mental illness has now reached at least $10 billion annually and people with serious mental illness have now become some of the most economically and socially marginalised people in society.

Television pieces included:

  •   ABC News Breakfast
  •   Channel Ten’s Morning News Bulletin
  •   Sky News
  •   WIN TV Canberra
  •   Southern Cross TV in Hobart
  •   WIN TV news Hobart
  •   Channel 9 Darwin.

A number of capital city papers did stories including the Canberra Times and Northern Territory News

Over 75 radio interviews took place including:

  •   ABC Radio’s National Breakfast program with Fran Kelly
  •   ABC’s The World Today
  •   ABC Sydney
  •   ABC Canberra
  •   ABC Hobart
  •   ABC Brisbane
  •   2UE, Sydney
  •   5AA, Adelaide
  •   6PR Perth
  •   River 949, Brisbane
  •   ABC Sydney
  •   2Day FM, Sydney
  •   Triple M, Sydney
  •   2SM, Sydney
  •   2GB, Sydney
  •   2CH, Sydney
  •   2UE, Sydney
  •   2WS, Sydney
  •   Mix 106.5, Sydney
  •   SBS, Sydney
  •   2CC, Canberra
  •   2CA, Canberra
  •   Fox FM, Melbourne
  •   Triple M, Melbourne
  •   3AW, Melbourne
  •   SEN, Melbourne
  •   3MP, Melbourne
  •   Magic FM, Melbourne
  •   4BC, Brisbane
  •   4BH, Brisbane
  •   4KQ, Brisbane
  •   97.4 FM, Brisbane
  •   ABC Perth
  •   6PR, Perth
  •   96 FM, Perth