Media Key created extensive exposure to celebrate 100 years of dairying on King Island.

Our work included setting up an extensive 1 week promotion on the high rating “Sunrise” program, enormous coverage on many major papers and more.

Highlights included:

For King Island Dairy Media Key set up a TV promotion as well as numerous radio promotions

A television promotion for one week with Channel 7′s Sunrise show as well as an interview on the program

7 separate capital city radio promotions including a promotion on Magic 693 Melbourne 18 times a day for a week, a promotion on 2UE and promotions on 6PR, 5DN, Magic Hobart, 2CC and 4BC

Numerous capital city newspaper pieces including The Daily Telegraph, The Herald Sun, The Sunday Tasmanian, The Courier Mail, The Mercury, The Adelaide Advertiser, The West Australian, The Canberra Times and other papers

A double page spread on King Island and King Island Dairy in Woman’s Day and a promotion with Australian Women’s Weekly

Over 26 separate regional papers ran pieces about King Island Dairy