This extensive PR campaign raised the profile of deafblindness in Australia. Media Key highlighted that there will be over a million deafblind Australians by 2050 and a huge crisis on deafblindness is looming for Australia with hidden costs of at least $10 billion.

3 national television pieces were in place including ABC News Breakfast, Channel Ten’s Breakfast and Channel Ten’s The Circle.

Media Key generated over $7 million worth media coverage for the campaign.

Over 65 radio interviews took place including:

  •   Gold 104.3 Melbourne
  •   Mix, Melbourne
  •   FIVEaa, Adelaide
  •   6PR, Perth
  •   6IX, Perth
  •   96 FM, Perth
  •   2SM, Sydney
  •   2GB, Sydney
  •   2CH, Sydney
  •   702 ABC Sydney
  •   2UE, Sydney
  •   2UE, Sydney
  •   SBS Radio 97.7 FM
  •   2UE, Sydney
  •   ABC Canberra
  •   ABC Sydney
  •   4BC, Brisbane
  •   ABC Statewide Victoria
  •   BAY FM, Geelong
  •   2ST, Nowra
  •   3YB, Warranambool
  •   2GN, Goulburn
  •   2PK, Parkes
  •   ABC Tropical North, Mackay
  •   4GY, Queensland
  •   2DU, Dubbo
  •   Radio Goolari, Broome
  •   5MU, Murray Bridge
  •   2TM, Tamworth
  •   WAY FM, Launceston
Swimmer Duncan Armstrong and comedian Mark Mitchell supported the campaign

Many newspapers across the country ran pieces about the campaign