This extensive PR campaign raised the profile of deafblindness in Australia. Media Key highlighted that there will be over a million deafblind Australians by 2050 and a huge crisis on deafblindness is looming for Australia with hidden costs of at least $10 billion.
3 national television pieces were in place including ABC News Breakfast, Channel Ten’s Breakfast and Channel Ten’s The Circle.
Media Key generated over $7 million worth media coverage for the campaign.
Over 65 radio interviews took place including:
- Gold 104.3 Melbourne
- Mix, Melbourne
- FIVEaa, Adelaide
- 6PR, Perth
- 6IX, Perth
- 96 FM, Perth
- 2SM, Sydney
- 2GB, Sydney
- 2CH, Sydney
- 702 ABC Sydney
- 2UE, Sydney
- 2UE, Sydney
- SBS Radio 97.7 FM
- 2UE, Sydney
- ABC Canberra
- ABC Sydney
- 4BC, Brisbane
- ABC Statewide Victoria
- BAY FM, Geelong
- 2ST, Nowra
- 3YB, Warranambool
- 2GN, Goulburn
- 2PK, Parkes
- ABC Tropical North, Mackay
- 4GY, Queensland
- 2DU, Dubbo
- Radio Goolari, Broome
- 5MU, Murray Bridge
- 2TM, Tamworth
- WAY FM, Launceston
Swimmer Duncan Armstrong and comedian Mark Mitchell supported the campaign
Many newspapers across the country ran pieces about the campaign