Ross Woodward is the Principal of Media Key. He is a deeply experienced PR campaigner who has worked on countless PR initiatives and was also a journalist with the BBC (in many areas of the BBC) and the ABC. His ability to think like a journalist is part of Media Key’s success. He instinctively knows what “buttons” to press to get media coverage and what key angles will actually interest journalists.
Ross worked for numerous BBC stations including Liverpool’s BBC Merseyside, BBC Lancashire, BBC Stoke and BBC Bristol. He covered many major news and political events and filed many live reports. He produced packaged reports and often read news bulletins. He’s also worked for BBC TV.
In Australia Ross has not only liaised with all the big TV shows over a massive career, he’s also been on TV as an interviewee including the national Channel 9 show “Today” and other TV shows too. He’s highly skilled at knowing exactly how to set a clear agenda in interviews – and stick to it.
He’s adept at knowing how to handle complex media situations and potentially hostile interviewers.
With a huge background in reporting and PR Ross knows precisely how to navigate the media playing field.
Organisations Media Key has worked with include Myer, The Walt Disney company, Kraft Foods, Mattel, Fisher Price, Landcare Australia, Able Australia, Coastcare Australia, Community Sector Banking, BP, Shell, Alzheimer’s Australia, Royal Life Saving Australia.
We have also worked extensively with The Salvation Army, Australia Post, Stride (formerly Aftercare), Community Council for Australia, the Penington Institute, the National Trust NSW, Mental Illness Fellowship of Australia, The Australian Therapeutic Association, We Help Ourselves, the Australian National Council on Drugs, Educational Transformations and many many more.
We have a reputation for excellence and getting the job done. Media Key is very quick and used to tight deadlines.
We always leave no stone unturned when it comes to generating media coverage.
One of the numerous elements that sets Media Key apart from other agencies is that we drive PR campaigns relentlessly – pushing hard for the maximum coverage possible. Coverage obviously does not just happen by itself.
At a time when media are being deluged more and more with pitches and information, we know how to get the attention of journalists – and make your story stand out from the crowd.
Some of the major TV shows we work with include News Breakfast, Sunrise, Today, National Nine News, Ten News, ABC TV News and 7 News.
Some of the key radio stations we work with include 2GB Sydney; ABC Sydney; ABC Melbourne; 3AW Melbourne and many other metropolitan stations.
Some of the key newspapers we work with include the Age; the Sydney Morning Herald; Canberra Times; The Australian; Herald Sun and many other papers – including local papers in the News Ltd. group and regional papers
Numerous Media Key campaigns have made major headline news. Some have resulted in governments’ ploughing millions of dollars into issues that needed money.
We have undertaken a massive number of campaigns – including extensive PR work in New Zealand and Canada.
In PR there can be a lot of talk and not much action. Our reputation is for getting strong results. Because we are a high energy boutique agency, we can offer a highly personalised service. All campaigns are different and tailor-made to ensure a client’s needs are met.
Another of our powerful hallmarks is listening – we want to know all your aims and goals so we can create a successful far reaching PR campaign.
What you can expect is big results delivered in a timely manner to key target audiences.
Results are what we are all about.
Media Key is ultimately driven by one simple mantra ….. Results. Results. Results.