Just One Search of PR firms in Australia Will Throw Up Many Options.

There are so many Australian pr companies out there. Just one search of PR firms in Australia will throw up many options. We know this only too well. However there’s only ONE Media Key. We have a track record that’s simply second to none. Handling crisis’ for major organisations to fiercely protect their reputations. Creating … Continue reading “Just One Search of PR firms in Australia Will Throw Up Many Options.”

Be Visible. Be Seen. Be Heard.

All too often companies make huge mistakes around publicity and PR.They react and don’t pro-act. They take the view that “advertising” and “marketing” are the key tools for the brand or message. Who – deep down – really believes that what they see on an ad is actually real? Advertising can – gee – be … Continue reading “Be Visible. Be Seen. Be Heard.”

Consumers are shifting – towards THE LIGHT. Watch ‘em go!

Alright then. What’s SO miserable about a positive news story? Nothing… and that’s the point. Right now we are all surrounded with a lot of information. TOO much of it. Screaming at us. 24/7. Everywhere. On your ipad, work computer, street corner billboard, iphone, home computer. Twitter. Facebook. Newsfeeds. The web. Digital editions. And here’s … Continue reading “Consumers are shifting – towards THE LIGHT. Watch ‘em go!”

Shocked by the power …

by Ross Woodward of Media KeySpin this. Spin that. You’d think that people who work in PR companies in Australia really work in cricket. What’s worse is that numerous journalists in the media seriously believe (down to their booties) that people in PR understand nothing but froth and bubble – and fibbing. As the fabbo … Continue reading “Shocked by the power …”

Time to cut the crap in PR – consumers want to know how it IS. Spin is done with.

By Ross Woodward, MD of Media Key There’s always so much to learn in PR and the media. Media has never been changing faster. Not at any single time. We’re in an info-overload society where – sometimes – it’s hard for people… especially young Australians … to compute the gallons on info being pumped out … Continue reading “Time to cut the crap in PR – consumers want to know how it IS. Spin is done with.”