Truth be told there’s one key element that needs to be prominent in any PR campaign.
It’s the element that surprises an audience.
Makes them stop and reconsider.
Reevaluate. Stop in their tracks.
It’s nothing more complex than …
the simple truth.
And in a world of webspin and damned lies it’s getting rarer.
We simply cannot understand quite WHY.
Truth is always your most powerful weapon.
It’s the cavalry, so call ‘em in.
What surprises me often about many PR campaigns others do is how complex they make them… and how – in trying to achieve everything – people achieve little instead.
Right now we live in a shocking age where many people in audienceland expect lies from politicians… and more lies.
There’s almost no expectation of truth.
In the corporate jungle it can sometimes be the same … major organisations finding the next angle and avoiding getting to the point.
T he real power of truth is that we ALL know what it sound like.
R eally we do – honest.
U nquestionably consumers prefer honesty to a Walt Disney castle.
T hat means when you have a campaign get to the REAL nub of the issue.
H ow can you fail when you hit them with something so powerful.
Right now millenials are disengaging from politics because they know they are being lied to – and they know what lies sound and smell like.
Right now millenials are turning to people who have credibility and speak their language. People they can connect to.
Right now millenials want to work in companies that make the world a better place.
That… is the simple truth.
Ross Woodward is a big fan of the way it is… and all Media Key PR campaigns focus on truth related messages.
Media Key is a leading PR agency working in Melbourne, across Sydney and the nation to make a difference.
Media Key is a leading unique Australian PR firm focused on truth.