Many different PR projects for Myer including:

  • The launch of the Myer Sydney City Store
  • Media Key was the main PR firm working on the project
  • The launch of Microsoft’s Xbox in Sydney & Melbourne
  • The launch of Nintendo Gamecube
  • The launch of Sony Playstation 2
  • A campaign for Melbourne Fashion Week
  • A campaign to promote the Princess Diana Tribute CD
  • Numerous campaigns for the Myer Christmas Windows
  • Numerous Public Relations campaigns for “The Spirit of Christmas” Charity CD
  • A PR campaign for the Myer Stocktake Sale
  • A campaign for the visit of supermodel Kylie Bax.
Numerous projects for Kraft Foods including launches and extensive PR campaigns for the following:

  • The Happy Little Vegemite Foundation
  • The Happy Little Vegemites Awards
  • Snackabouts
  • Publicity for Kraft Kitchens
  • Kraft Light Peanut Spread
  • Kraft Cheese Spread
  • Kraft Cheese Snacks
  • Toblerone
  • ETA Oven Roasted Peanut Butter
Many different publicity campaigns for “Life. Be in it” including:

  • The Good Sport, Safe Sport campaign
  • The Healthy Mind, Healthy Body campaign
A variety of PR campaigns for Irwin Pacific Toys including:

  • The launch of “Cranium” in Australia
  • A campaign to promote Dragonball Z
  • A campaign to promote IR-V
Numerous publicity campaigns for Contemporary Collectables including:

  • Extensive Public Relation campaigns for Moorcroft Pottery including numerous visits from expert painters from the UK based company
  • Tour promotion for Hummel including visits by painters Thomas Gunther and Antje Kuchler
A number of major news announcements for The National Institute of Economic and Industry Research including:

  • Breaking the Asian economic crisis story
  • Book launch – Peter Brain’s book “Beyond Meltdown”
  • An extensive campaign to promote “SpendInfo” which tracks spending habits
Numerous campaigns for Mattel including:

  • The 35th anniversary of Barbie
  • Major Australia wide PR tour for visiting Barbie experts
  • A campaign to promote Spear’s board games
  • A campaign to promote Aviva sports products
Media Key has worked on many other projects for organisations including campaigns for:

  • King Island Dairy – a campaign for their centenary of dairying
  • Timboon Farmhouse Cheese – a campaign for the product range
  • Australia Post – numerous PR campaigns for Stamp Collecting Month
  • Australia Post – many campaigns for different launches of new stamps
  • Bostik – publicity campaigns for different products
  • Camp Quality – a major public relations campaign for “Lend A Hand Week” and Camp Quality
  • Emergency Management Australia – a “Disaster Aware” campaign
  • Fisher-Price – a campaign for the Australian visit of USA child expert Kathleen Alfano
  • Hesta Superannuation – a campaign for Hesta Eco Pool
  • The Starlight Children’s Foundation – campaigns for Star Day
  • Vantage Systems – Promotion of Mark Buckley and Vantage’s technical products