PR Projects Worked On

Projects Media Key has worked on:


PR Projects Worked - MediakeyMany different PR projects for Myer including:

    • The launch of the Myer Sydney City Store
    • Media Key was the main PR firm working on the project
    • The launch of Microsoft’s Xbox in Sydney & Melbourne
    • The launch of Nintendo Gamecube
    • The launch of Sony Playstation 2
    • A campaign for Melbourne Fashion Week
    • A campaign to promote the Princess Diana Tribute CD
    • Numerous campaigns for the Myer Christmas Windows
    • Numerous Public Relations campaigns for “The Spirit of Christmas” Charity CD
    • A PR campaign for the Myer Stocktake Sale
    • A campaign for the visit of supermodel Kylie Bax


Numerous projects for Kraft Foods including launches and extensive PR campaigns for the following:

    • The Happy Little Vegemite Foundation
    • The Happy Little Vegemites Awards
    • Snackabouts
    • Publicity for Kraft Kitchens
    • Kraft Light Peanut Spread
    • Kraft Cheese Spread
    • Kraft Cheese Snacks
    • Toblerone
    • ETA Oven Roasted Peanut Butter


Many different publicity campaigns for “Life. Be in it” including:

    • The Good Sport, Safe Sport campaign
    • The Healthy Mind, Healthy Body campaign


A variety of PR campaigns for Irwin Pacific Toys including:

    • The launch of “Cranium” in Australia
    • A campaign to promote Dragonball Z
    • A campaign to promote IR-V


PR campaignNumerous publicity campaigns for Contemporary Collectables including:

    • Extensive Public Relation campaigns for Moorcroft Pottery including numerous visits from expert painters from the UK based company
    • Tour promotion for Hummel including visits by painters Thomas Gunther and Antje Kuchler


A number of major news announcements for The National Institute of Economic and Industry Research including:

    • Breaking the Asian economic crisis story
    • Book launch – Peter Brain’s book “Beyond Meltdown”
    • An extensive campaign to promote “SpendInfo” which tracks spending habits


Numerous campaigns for Mattel including:

    • The 35th anniversary of Barbie
    • Major Australia wide PR tour for visiting Barbie experts
    • A campaign to promote Spear’s board games
    • A campaign to promote Aviva sports products


TV MediaMedia Key has worked on many other projects for organisations including campaigns for:

    • King Island Dairy – a campaign for their centenary of dairying
    • Timboon Farmhouse Cheese - a campaign for the product range
    • Australia Post – numerous PR campaigns for Stamp Collecting Month
    • Australia Post – many campaigns for different launches of new stamps
    • Bostik – publicity campaigns for different products
    • Camp Quality - a major public relations campaign for “Lend A Hand Week” and Camp Quality
    • Emergency Management Australia – a “Disaster Aware” campaign
    • Fisher-Price – a campaign for the Australian visit of USA child expert Kathleen Alfano
    • Hesta Superannuation – a campaign for Hesta Eco Pool
    • The Starlight Children’s Foundation – campaigns for Star Day
    • Vantage Systems – Promotion of Mark Buckley and Vantage’s technical products