Major Report on indigenous prisoners and the need for them to be diverted into treatment

Media Key was engaged to raise awareness about the need for non-violent indigenous offenders to be diverted into treatment because data shows that $111,000 can be saved per year per offender by diverting non-violent Indigenous offenders into treatment instead of prison.

Significant exposure has created more debate about the topic.

This included:

  •   4 national television pieces including a major interview on ABC News Breakfast, a full report / package on ABC 7.30 and extensive coverage SBS TV News and NITV News
  •   6 major ABC TV news services in capital cities ran stories in prime time in Sydney, Melbourne, Brisbane, Adelaide, Darwin and Canberra.
  •   ABC’s high rating Q&A picked the issue up and discussed it for over 2 minutes in prime time.

119 radio interviews were generated for the campaign including:

  •   ABC Radio’s AM program
  •   Triple J’s ‘The Hack’ program
  •   ABC Melbourne’s Jon Faine program
  •   SBS Radio’s Living Black
  •   SBS Radio News
  •   2CC, Canberra
  •   2CA, Canberra
  •   2GB, Sydney
  •   2CH, Sydney
  •   2Day FM, Sydney
  •   Triple M, Sydney
  •   2UE, Sydney
  •   2WS, Sydney
  •   Mix 106.5, Sydney
  •   ABC Sydney
  •   4BC, Brisbane
  •   4BH, Brisbane
  •   ABC Darwin
  •   6PR, Perth
  •   6IX, Perth
  •   96 FM, Perth
  •   Radio Adelaide
  •   Black Chat on Koori Radio

Print media coverage included:

  •   The Australian Associated Press ran a piece
  •   The Australian newspaper ran an extensive piece
  •   Sydney Morning Herald published an opinion piece in relation to the report
  •   The Canberra Times ran an extensive piece
  •   National Indigenous Times ran an extensive piece
  •   Koori Mail ran a piece
  •   The West Australian ran a piece