Media Key was engaged to run a huge PR campaign for a charity initiative supporting Camp Quality.
Many celebrities got involved, there was huge TV exposure and a big reaction from media.
Amongst the highlights were:
- Over 14 different TV interviews including reports and interviews on A Current Affair, Nightline, The 7.30 Report, Today, National Nine News, Sports Tonight and other shows
- Steve Waugh was one of the many celebrities Media Key involved in Lend A Hand Week
- Support from many other top celebrities include, General Peter Cosgrove, Suzie Wilks and Glynis Nunn-Cearns
- Over 10 different magazine pieces including a four page piece in Who Weekly