Media Key was engaged to run a huge PR campaign for a charity initiative supporting Camp Quality.

Many celebrities got involved, there was huge TV exposure and a big reaction from media.

Amongst the highlights were:

  • Over 14 different TV interviews including reports and interviews on A Current Affair, Nightline, The 7.30 Report, Today, National Nine News, Sports Tonight and other shows
  • Steve Waugh was one of the many celebrities Media Key involved in Lend A Hand Week
  • Support from many other top celebrities include, General Peter Cosgrove, Suzie Wilks and Glynis Nunn-Cearns
  • Over 10 different magazine pieces including a four page piece in Who Weekly