This campaign was built to alert the public to the need to always watch children / toddlers around water because data shows too many toddlers are still drowning – often in backyard pools.

5 national television pieces were generated for the campaign. On top of this there were numerous other television pieces.

These included:

  •   Channel 7’s Sunrise
  •   Channel Ten’s Morning News
  •   Channel Ten’s The Project
  •   Sky News
  •   ABC News 24
  •   Channel 9, Darwin
  •   Channel 10, Brisbane
  •   ABC News, Melbourne
  •   Channel 10 Melbourne
  •   ABC News, Brisbane
  •   ABC Perth
  •   WIN Television, Canberra
  •   WIN Television, Hobart
  •   Southern Cross Hobart
  •   WIN Television, Wollongong
  •   WIN Television, Orange

The Australian newspaper ran a piece in page 3 of the paper.

Over 90 radio interviews took place including:

  •   5AA, Adelaide
  •   B105, Brisbane
  •   2UE, Sydney
  •   2SM, Sydney
  •   2Day FM, Sydney
  •   Triple M, Sydney
  •   2GB, Sydney
  •   2CH, Sydney
  •   2CC, Canberra
  •   2CA, Canberra
  •   Mix 104.7, Canberra
  •   Mix 106.3, Canberra
  •   4KQ, Brisbane
  •   ABC Radio, Sydney
  •   ABC Radio, Brisbane
  •   ABC Radio, Hobart
  •   4BC, Brisbane
  •   Triple M, Brisbane
  •   Mix 102.3, Adelaide
  •   Nova 91.9, Adelaide
  •   SA FM, Adelaide
  •   Triple M, Adelaide
  •   Gold 104 FM, Melbourne

Media Key also generated 40 separate photo shoots across the nation for campaign representatives to do including:

  •   Melbourne Weekly Bayside
  •   St George & Sutherland Shire Leader
  •   Northshore Times, Chatswood
  •   Northern District Times, Chatswood
  •   Geelong Independent
  •   Bankstown-Canterbury Torch
  •   Gladstone Observer
  •   Cranbourne News
  •   Manly Daily
  •   Fraser Coast Chronicle
  •   The Hills News
  •   Newcastle Post
  •   Daily Liberal, Dubbo
  •   Bayside Leader
  •   Whitehorse Leader
  •   Casey Weekly
  •   Pakenham-Berwick Gazette
  •   Berwick Leader
  •   Hornsby & Upper North Shore Advocate
  •   Northern Daily Leader, Tamworth
  •   Rockhampton Morning Bulletin
  •   Penrith Press
  •   Redcliffe & Bayside Herald
  •   Coffs Harbour Advocate
  •   Macarthur Chronicle