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PR Projects Media Key has worked on:
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Many different PR projects for Myer including:
- The launch of the Myer Sydney City Store
- Media Key was the main PR agency working on the project
- The launch of Microsoft's Xbox in Sydney & Melbourne
- The launch of Nintendo Gamecube
- The launch of Sony Playstation 2
- A PR campaign for Melbourne Fashion Week
- A PR campaign to promote the Princess Diana Tribute CD
- Numerous PR campaigns for the Myer Christmas Windows
- Numerous PR campaigns for "The Spirit of Christmas" Charity CD
- A PR campaign for the Myer Stocktake Sale
- A PR campaign for the visit of supermodel Kylie Bax
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Numerous projects for Kraft Foods including launches and extensive PR campaigns for the following:
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The Happy Little Vegemite Foundation
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The Happy Little Vegemites Awards
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Snackabouts
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Publicity for Kraft Kitchens
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Kraft Light Peanut Spread
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Kraft Cheese Spread
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Kraft Cheese Snacks
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Toblerone
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ETA Oven Roasted Peanut Butter
Many different PR campaigns for "Life. Be in it" including:
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The Good Sport, Safe Sport campaign
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The Healthy Mind, Healthy Body campaign
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A variety of PR campaigns for Irwin Pacific Toys including:
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The launch of "Cranium" in Australia
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A campaign to promote Dragonball Z
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A campaign to promote IR-V
Numerous PR campaigns for Contemporary Collectables including:
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Extensive PR campaigns for Moorcroft Pottery including numerous visits from expert painters from the UK based company
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Tour promotion for Hummel including visits by painters Thomas Gunther and Antje Kuchler
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A number of major news announcements for The National Institute of Economic and Industry Research including:
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Breaking the Asian economic crisis story
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Book launch - Peter Brain's book "Beyond Meltdown"
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An extensive campaign to promote "SpendInfo" which tracks spending habits
Numerous PR campaigns for Mattel including:
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The 35th anniversary of Barbie
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Major Australia wide PR tour for visiting Barbie experts
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A PR campaign to promote Spear's board games
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PR campaign to promote Aviva sports products |
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Media Key has worked on many other projects for organisations including campaigns for:
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King Island Dairy - a PR campaign for their centenary of dairying
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Timboon Farmhouse Cheese - a PR campaign for the product range
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Australia Post - numerous PR campaigns for Stamp Collecting Month
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Australia Post - many campaigns for different launches of new stamps
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Bostik - publicity campaigns for different products
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Camp Quality - a major PR campaign for "Lend A Hand Week" and Camp Quality
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Emergency Management Australia - a "Disaster Aware" campaign
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Fisher-Price - a PR campaign for the Australian visit of USA child expert Kathleen Alfano
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Hesta Superannuation - a PR campaign for Hesta Eco Pool
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The Starlight Children's Foundation - PR campaigns for Star Day
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Vantage Systems - Promotion of Mark Buckley and Vantage's technical products
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