"Thank you to the whole team at Media Key for the work you did on the launch of the National Alliance Against Alcohol Related Violence.

Without doubt the work Media Key did in the lead up to, at and since the launch was first class. Your attention to detail, your grasp of the issues, your ideas and your responsiveness was exceptional. Coupled with the delivery on the day of the launch, these qualities ensured the biggest one day media hit the Alcohol Education and Rehabilitation Foundation has achieved in nearly 7 years of advocating for a reduction in the harms created by alcohol misuse.

Government are now listening and responding to our demands. We could not have asked for a better result. Sincere thanks for the fantastic work - a credit to Media Key's professionalism."

- Daryl Smeaton, Chief Executive Officer, Alcohol Education and Rehabilitation Foundation.

"Together we have re-launched Santa, opened stores, handled supermodels, CDs and new business, enhanced sponsorships and stocktakes.

Ross, you and Christine have been a tower of strength to me in my management of issues, people and general day to day media. I wanted to take the time to put on paper my thanks to both of you for your publicity professionalism.

Never in my career have I met and enjoyed working with two such amazingly talented professionals who never say die, never say no and - in a nutshell never let me down!"

-Christine Bookallil, National Public Relations, Promotions and Corporate Affairs Manager, Myer

"The most successful program we have ever run in Australia was the Lion King campaign and a major contributor to this success was the publicity campaign implemented by Media Key.

The Lion King was undoubtedly a highly successful publicity program within Australia and not only enhanced box office takings but helped to instigate consumer awareness of the extensive range of Lion King consumer products which ultimately resulted in incremental sales.

Through the assistance of the Media Key team, we gained massive exposure on many of Australia's top rating television programs and received strong metropolitan radio exposure. There was also enormous newspaper exposure and we obtained major spreads in publications such as the Australian Women's Weekly."

-Mark Scott, Licensing Manager, The Walt Disney Company Australia.

"Raising the product profile on a film (101 Dalmations) that was 34 years old was never going to be an easy assignment. The end result far exceeded my expectations and this was due largely to the profile achieved through your publicity program.

A number of our licensees sold out of stock and importantly the retail buyers were very pleased with the sales of this product category."

-Mark Coleman, Director of Sales and Retail Marketing, The Walt Disney Company Australia.

"Congratulations on a highly successful PR tour with Dr Kathleen Alfano. We have calculated the media value of the tour at approximately $250,000 which is truly a fantastic result and far exceeds our expectations given the small investment.

Media Key were a pleasure to work with from start to finish. The media pack you put together reflected a deep, genuine understanding of the Fisher-Price brand. The schedule you organised covered more media than we could possibly have hoped for, with 14 radio stations, 7 TV stations, 7 magazines and 7 newspapers taking up the story. We are confident that Kathleen's visit will provide an excellent start to our brand building strategy."

-Samantha Young and Amanda O'Brien, Marketing Manager and Brand Manager, Fisher-Price.

"I would like to thank you for the amount of interest you generated for SpendInfo our geodemographic product.

We were thrilled to find that you managed to obtain for us top coverage in a wide variety of newspapers and print across Australia such as: The Weekend Australian, Sydney Morning Herald, Sunday Telegraph Sydney, Sunday Herald Sun Melbourne, Ad News National, Sunday Territorian, Business Review Weekly as well as the Company Director Magazine. Your efforts generated about $150,000 worth of print media exposure for our company.

Finally I would like to commend you on your patience and the effort you made to come to grips with the SpendInfo product. Your persistence and professionalism was most appreciated and we look forward to working with you again."

-Dr Peter Brain, Executive Director, National Institude of Economic and Industry Research.

"Your management of the Life.Be.In.It./Spear's Games campaign was professional, seamless and of the highest quality. You made my job so easy and it was always a pleasure dealing with you.

The results of the campaign more than surpassed my expectations. The major coverage that we achieved on shows such as Healthy, Wealthy and Wise and in the Family Circle magazine were of the highest quality. You captured the essence and appeal of our major brands of Scrabble, Uno and Mindtrap."

-Kimberley Griffin, Product Manager - Games and Puzzels, Mattel

"We are delighted with the response we received from all areas of the media and are still reaping in the rewards of having had our story so expertly promoted.

Once again thank you for being so thorough and on the ball at a time of huge workload and deadline stress that we are experiencing. You ran with it and we enjoyed the moment."

-Sandey & Ian Stacker, Directors, Basketball Coaching Services

"I would like to congratulate you on the extremely successful PR campaign you conducted for the 35th anniversary of Barbie. The response was staggering.

You certainly achieved our tough objective which was to gain maximum TV exposure, which as you are more than aware can never be guaranteed.

The extensive campaign ran without a hitch due to the comprehensive work you conducted prior to commencement. It was thoroughly researched and organised down to the finest details."

-Louise Georgeson, Oglivy & Mather.

"I am writing to express my thanks for the excellent job Media Key did in launching the Institute's SpendInfo product. The media placements gained by you generated considerably more than the expected rate of inquiries, from all parts of Australia. Also the diverse range of inquiries reflected your success in gaining publicity in trade specific journals as well as the mainstream media.

I would particularly like to thank you for your patience and thoroughness in drafting the press release. The product was innovative and conceptually complex, your efforts to develop an understanding of the product was I believe central to the success of the campaign."

-Bill Unkles, General Manager, National Institude of Economic and Industry Research.

"I would like to express my complete satisfaction with your thoroughly professional management of our recent Flood Awareness Media Campaign.

My staff and I appreciated your excellent organisational and liaison efforts with the various media involved. I expect that the wide multi-media exposure we received due to your contacts with the media will enhance the prospects of a successful Community Service for the Floods aren't Funny campaign.

I personally appreciated your advice and attention to detail in regard to interview technique and getting the message across. Media Key provided a very professional service for an extended period of time at a reasonable price."

-Alan Hodges, Chairman, International Decade for Natural Disaster Reduction Australian Coordination Committee

-Once again, it is with great pleasure that I am able to write to you and express my appreciation for the excellent job you did in promoting M.I. Hummel products and Antje Kuchle during her recent promotional tour.

-Philip Allen, Moorcroft Australia

Thank you for the great PR campaign you put together for the launch of the Farm Pride "Heart Smart" eggs.

The official launch was very successful and ran extremely smoothly.

The amount of media coverage we received for the product on the day and after the launch was far greater than we anticipated."

-Rick Thomas, Sales and Marketing Manager, Farm Pride

"I would like to personally thank you for the success of the International Year of the Family stamp launch. We received excellent coverage with television, press and radio for which we have you to thank."

-David Maiden, Australia Post

"The great job you have done has been of immediate benefit, but I am sure the credibility gained by the well organised campaign will keep us going forward."

-David Ronaldson, Life.Be.In.It.

"I am writing to express my appreciation for the significant contribution which Media Key made to the success of National Stamp Collecting Month.

From the early concept discussions right the way through the planning and detailed execution, Media Key has been an integral part of the Australia Post team working on the project.

The next important factor that singles out Media Key from other agencies is the way you became part of our team and worked so effectively with our staff."

-David Maiden, Manager, Philatelic Group, Australia Post

"I would like to express my complete satisfaction with your thoroughly professional management of our recent successful Disaster Awareness Media Campaign.

My staff and I appreciated your excellent organisational and liaison efforts with the various media involved and we regard the wide multi-media exposure we received due to your skills and contacts with the media.

I personally valued and appreciated your advice and attention to detail on matters regarding interview technique and message."

-Clem Littleton, Director General, Emergency Management Australia

"Thank you for the great PR campaign that you implemented for our recent Blu Tack Radical Bedroom Competition.

The results we achieved were nothing short of outstanding, over 50 radio interviews nationally, a multitude of metro newspaper articles, 4 TV spots (including the "Today Show") and that double page article in Australasian Post Magazine."

-Stuart Parry, Product Manager, Consumer Division, Bostik

"I am writing to express my appreciation of the Media Key course I recently undertook.

The course provided valuable insights into successfully dealing with the media and I learned techniques which will assist me in preparing press releases and undertaking interviews with the print and electronic media.

Apart from being very informative, the course was most enjoyable and the standard of the instructors uniformly high."

-Andrew Crockett, Director of Legal Aid, Legal Aid Commission of Victoria

"Many thanks to you and the Media Key team for the valuable insights and practical techniques I learnt as a result of your media training programme.

I've since put the advice to use and I'm very pleased to confirm it's been right on target.

Understanding how the media works and what their needs are, is essential in coming to terms with how an individual or organisation should respond to media requests. The sessions spelt that out very clearly in an extremely supportive atmosphere.

I will be recommending the course for other executives in the Myer organisation and hope to speak with you shortly to arrange this."

-Cheryl Johnson, Communication Manager, Myer

"We all particularly appreciated the opportunity to work with you off site and to gain some familiarity with doing an interview in a television studio.

Ross I commend you on the amount of research you put into making the scenarios both realistic and relevant to us."

-Antionette Daley, Westar

"Thank you for your work on the media training session for the VPSA's senior officers. I thought it went extremely well and was impressed by the work you did preparing for the interviews.

The participants commented to me when it was over that the course was challenging and very useful. It has clearly increased their confidence in radio and television interviews."

-Stephen J Williams, Publications and Publicity Manager, Victorian Public Service Association

"We write to thank your organisation for the training program you provided for our industrial staff.

The response indicates that the program was well worthwhile. Particulary helpful were the insight into 'news' production and the opportunity for members of our industrial staff to develop their skills as interviewees from professional journalists."

-Jan Armstrong, Health Services Union of Australia

"Firstly, I would like to thank you for the tremendous contribution that you made to the inaugural Friendship Day Program. Your commitment and dedication resulted in an overwhelming outcome."

-Kerrie Spaargaren, Marketing Manager, The Walt Disney Company Australia