Media Key has done numerous campaigns to promote "The Spirit of Christmas" charity CD

The Media Key team has had enormous experience in executing successful Public Relations campaigns.

Team leader and Managing Director Ross Woodward has worked on over 100 different PR campaigns since 1990.

Because Media Key has very high professional standards and a strong desire to always create the best possible campaign, step one is always the same. We meet the client and listen. Hard. We pride ourselves on listening very carefully to the client's specific needs before creating the campaign. We then produce a detailed clear plan that highlights the exact tracks we will follow for the campaign. Heavy media selling is always an important component.

Because we recognise just how important it is to get results, we literally bombard media with phone calls and information in a friendly and "full-on" manner. We believe we are known in the industry for being very pro-active at getting coverage. We strongly believe that very active media selling has to be a key component to any PR campaign.

Independent valuation of Media Key's campaigns does - we believe - back this up. A number of our PR campaigns have been valued at over $3 million worth of media exposure because of the extensive television and print media coverage we have been able to generate.