Categorized as: Blog

Be Visible. Be Seen. Be Heard.

All too often companies make huge mistakes around publicity and PR.

They react and don’t pro-act.

They take the view that “advertising” and “marketing” are the key tools for the brand or message.

Consumers are shifting – towards THE LIGHT. Watch ‘em go!

Alright then. What’s SO miserable about a positive news story?

Nothing… and that’s the point.

Shocked by the power …

by Ross Woodward of Media Key
Spin this. Spin that. You’d think that people who work in PR companies in Australia really work in cricket.

Time to cut the crap in PR – consumers want to know how it IS. Spin is done with.

There’s always so much to learn in PR and the media. Media has never been changing faster. Not at any single time.