Public Relations Agency Australia – Media Key

Media Key is a deeply passionate caring boutique public relations agency in Australia that has a massive focus on what matters … results.

We have been doing PR for clients in Melbourne, Sydney and all over Australia for over 20 years. Our media contacts in all forms of media are very strong. We know how to communicate and speak in a language that media want.

We have literally run hundreds and hundreds of PR campaigns over a 20 year period.

Our PR firm has worked with everybody from Disney, Myer, BP, Shell and Australia Post to all kinds of major not for profits including The Salvation Army, Landcare Australia, Coastcare, the Mental Illness Fellowship of Australia and more.

Specialised independent analysis from Australia’s biggest independent media valuation service for the past 2 years alone has valued Media Key PR campaigns at over $15 million, $7 million and more.

Ross Woodward – who leads the dynamic Media Key team – has run campaigns since 1988 and knows his way around every aspect of Public Relations and communication. As a former BBC and ABC journalist (he also worked with The Age and Herald Sun), he knows how to find the news hooks to make a campaign have impact. He knows how to write material and create campaigns that will sell your messages and get media coverage.

Media Key believes excellent communication is not about waffle or ‘spin’. It is all about packaging a client’s message and creating ‘hooks’ to attract media and get their attention.

On this website you will see many examples of big campaigns we have run plus the clear results generated. In the world of PR there can be a lot of froth and bubble. Media Key has a reputation for creating high impact solid campaigns that have spirit, impact and get results.

In the past 2 years alone we have worked on a huge initiative that persuaded the government to release millions of dollars to help with a major not for profit cause and created a high impact campaign that resonated across all levels of government calling for changes on legislation.

At heart we are a passionate agency interested in creating change and excellence in communication.

Because we are a boutique Melbourne agency, you will not suddenly be handed on to others. Our experienced team will constantly deal with you seeking to get the best results possible.

We are a small tight-net team who want you to be satisfied with our high levels of service. We have a strong ability to work in with other teams to simply get the job done in a no fuss manner.

All campaigns are individually built to suit the specific needs of the client. We do not offer ‘blanket solutions’. We tailor make all campaigns. We listen hard to the brief then create.

We are focused on your needs and getting you results. Because everything is about results.

“The result was absolutely wonderful and far more than expected. I highly recommend Ross Woodward and Media Key to anyone needing assistance with any form of media campaign. The team at Media Key get outstanding results.”

Prof. Paul S.C. Tacon PhD FAHA FSA
School of Humanities Gold Coast Campus

I have absolutely no hesitation in saying that Ross Woodward and Media Key stand head and shoulders above every other consultant and firm with whom I have worked. He and his group are hugely focused and attentive.

Professor Nick Crofts
Melbourne School of Population Health And Nossal Institute

“Media Key has provided a level of expertise, dedication and professionalism that has been welcomed by all members of the ANCD over the many years of our work together. We continue to work closely with Media Key on many and varied initiatives and continue to be impressed by their energy and ability.”

Gino Vumbaca, Executive Director
Australian National Council on Drugs

I have worked with Ross for over a decade and have found him to be the most determined, focused and committed media person I know.

David Crosbie, CEO
Community Council for Australia

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